Santa Monica Pier 360 Beach Festival celebrates the best of beach life with an awesome, FREE, all ages festival! With ocean sports competitions, live music, food and drinks, interactive games, sampling by some of your favorite brands and so much more, Santa Monica Pier 360 offers a peek into iconic SoCal beach culture and brings together thousands of guests for a two day event of good vibes. Whether you're hanging with the family, competing on land or at sea or partying with your friends–Santa Monica Pier 360 Beach Festival has got it all!